#1 SOCIAL PROOF – THE BIG ONE

When a potential new client is researching a brand, they turn to a brand’s social media presence to seek social proof.  Social media presence is a frequent data-point in buying decisions:

  1. 78% of consumers say companies’ social media posts impact their purchases. (Forbes)
  2. Millennials are 1.6x more likely to use digital channels to learn about new products. (Facebook Insights)
  3. Customers are 6x more likely to purchase a product if the page includes pictures from social media. (AdWeek)

A business Facebook Page should always be current – It is a peek inside your window right now!

Engaging Images

Engaging Content

Content that establishes you as subject-matter-experts

Smiling faces of staff and clients

Curated and shared content that’s newsworthy or relevant to your target audience 

Content that establishes you as subject-matter-experts

Reviews and recommendations

Great posting concepts and material for exposing potential clients to WHO we are:

  • Candid photos of our day-to-day. 
  • Highlight and spotlight our entire team
  • Posts about our experiences beyond the office.
  • Show authenticity
  • These don’t have to be fancy, just real.
  • Social Media posting should be a reflection of our culture and our personalities in addition to sharing what we do and how we do it. 

#2.  SEARCH ENGINE OPTIMIZATION

All traffic generated on the Internet positively affects SEO.  Posting regularly provides steady traffic. Google also indexes Facebook Pages in Search. 

#3.  ORGANIC BROAD CONTENT REACH – RARE AND WONDERFUL

Facebook uses a complex and ever-changing algorithm to drive which content it will distribute broadly.  It uses a concept called Edge Rank

  • Weight – Is a topic trending? It will often have broader organic reach
  • Affinity – Does our audience seem to have an affinity for certain types of content?
  • Time-decay – Is the content fresh?

But, as small businesses, we thrive on micro-connections.  Even if just a handful of the right people engage with our brand, we’ve made positive connections.

We can also pay for advertising and boosted content to garner broader reach.

CONTENT POSTING PROMPTS

MondayTuesdayWednesdayThursdayFridayOther Content Resources:
Motivation Monday; Weekend-Recap of relevant newsTuesday Tip; Tuesday Reviews Day; Tuesday NewsdayWE-SUPPORT WEDNESDAY: A spotlight on our charitable efforts, causes we support, initiatives with which we alignThrow-Back Thursday– Upcycled Content that garnered past engagementUpcoming Weekend– Local Events-Based ContentCurated News and Content that’s relevant and engaging to our unique audience; Often tie this in with our expertise.
     Staff Birthdays and Events
     Holidays; National Day Calendar
     Shared content from Pages we follow-referral base, community partners, etc.